Brand audits.

(Discover What’s Working and What’s Not)

Not sure why your brand isn’t hitting the mark? We’ll tell you and show you exactly how to fix it. A Good Point Studio Brand Audit is a deep dive into your brand’s visual identity, messaging, and online presence to uncover what’s working, what’s falling flat, and where the real opportunities are.

No vague feedback. No generic advice. Just clear, actionable insights that help you sharpen your brand, connect with the right audience, and make more impact.

Visual identity audit.

(Does Your Brand Look the Part?)

Your brand identity should be cohesive, memorable, and instantly recognisable. If it’s inconsistent, outdated, or just not hitting right, we’ll show you why—and how to fix it.

What we assess:

  • Logo & brand marks: Are they versatile, scalable, and distinctive?

  • Colour & typography: Are they working together or clashing?

  • Imagery & graphics: Do they align with your brand’s personality?

  • Overall consistency: Are all touch points telling the same story?

Collage of various photographs featuring a woman with red hair in different poses, nail polishes, and fashion items. Images include shots of nail polish bottles, a tee with 'Saint Salon' text, and accessories like rings and bracelets. The background has a playful, vintage aesthetic.

Messaging and positioning audit.

(Are You Saying the Right Things?)

f your messaging isn’t clear, compelling, and speaking directly to the right people, you’re losing potential customers. We audit your brand’s tone of voice, positioning, and messaging strategy to make sure it’s all working in your favour.

What we look at:

  • Brand voice & personality: Does it sound like you, or just like everyone else?

  • Taglines & key messaging: Are they memorable and meaningful?

  • Website & social media copy: Is it clear, engaging, and driving action?

  • Audience alignment: Are you actually speaking to the people you want to attract?