Idle Leisure.
(Brand Identity, Brand Collateral, Packaging Design, Website Design & Build)When Idle Leisure approached us, they had a vision: blend retro '70s vibes with a passion for the great outdoors. Challenge accepted. We set out to create a brand identity that channels vintage cool with a laid back lifestyle.
We started with a bold, throwback font for the logo, paired with a classic retro sunrise emblem—think golden hour on a mountain peak. The colour palette? Earthy tones that scream adventure: burnt oranges, deep browns, and forest greens.
From there, we rolled out brand collateral and packaging that feels like it belongs in a vintage camper van, yet totally at home on today's streets. The website? A seamless fusion of nostalgia and now, making it easy for fellow adventurers to gear up in style.
Ready to make your brand unforgettable? Let's bring your vision to life. Hit us up.
