The Good Slice.
(Branding, Brand Collateral & Packaging)The Good Slice isn’t your average pizza joint—and this isn’t your average branding.
They came to us with a simple request: make it bold, fun, and dripping with personality (like their pizzas with cheese). We delivered a brand identity that’s as loud, youthful, and flavour-packed as their menu. From the logo to the packaging, every detail is designed to scream good vibes and great pizza.
The logo features organic, melty text that gives big cheese-pull energy, plus a cheeky hand-drawn icon that’s got ‘share me on Insta’ written all over it. We played with a colour palette of bright reds, lilacs, pinks and teal, plus playful patterns that show up across everything—from the pizza boxes to the napkin holders.
The result? A brand that’s instantly recognisable, seriously fun, and totally irresistible. It doesn’t just look good—it’s the kind of branding that gets snapped, shared, and remembered.
Want branding that’s just as unforgettable?
